Over the past 19 years, my copy has compelled unsuspecting people across America to do all kinds of random things, like switch to whole-grain bread, buy a new car, shave closer, send packages faster, sign up for clinical trials, crave boneless chicken wings, reallocate their offshore asset classes, volunteer their time, switch doctors, save a lighthouse.
I spent a good amount of my career at general agencies, polishing the craft of print, TV, and radio.
Of course, the future of marketing wasn't in these conventional disciplines. The Internet was clearly redefining the way consumers interacted with brands. Wanting to stay relevant, I took a job at Digitas. I knew the switch would be good for my portfolio, but I couldn't have guessed how dramatically it would change the way I approached my job. I worked on some of the best brands in the world, and my assignments ranged from online campaigns to site experiences, from social networking to distributed content.
I served nearly 6 years at Digitas, most recently as a VP/Creative Director. During that time, I led teams on global brands such as FedEx, Saab, Pampers, and Sara Lee. I am currently freelancing at various shops around town, like Arnold, KSV, White Rhino, Full Contact, PJA, Small Army, Bose, and Boathouse.
My work has been recognized in Cannes, Communication Arts, Clio, Archive, Graphis, Hatch, Print, Telly, American Graphics Awards, PRO-COMM, Healthcare Advertising Awards, Hermes and AdTech, among others.