Over the past 22 years, my copy has compelled unsuspecting people across America to do all kinds of random things, like switch to whole-grain bread, buy a new car, shave closer, send packages faster, sign up for clinical trials, crave boneless chicken wings, reallocate their offshore asset classes, volunteer their time, switch doctors, save a lighthouse.
I spent a good amount of my career at general agencies, polishing the craft of print, TV, and radio.
Of course, the future of marketing wasn't in these conventional disciplines. Wanting to stay relevant, I took a job at Digitas. I knew the switch would be good for my portfolio, but I couldn't have guessed how dramatically it would change the way I approached my job. In roles ranging from Senior Writer to VP/Creative Director, spent six years leading teams on global brands such as FedEx, Saab, Pampers, and Sara Lee.
When the economy went to hell in 2009, I went freelance. Drawing from all the mediums I'd learned over the years, I was able to draw from all my different experience and be whatever an agency needed me to be: A TV writer for Bose and KSV, a digital writer for SapientNitro and Arnold Worldwide; a print writer for Full Contact; a collateral writer for Small Army; a whatever-comes-our way writer for White Rhino and PJA.
My work has been recognized in Cannes, Communication Arts, Clio, Archive, Graphis, Hatch, MITX, Favourite Website Awards, Print, Telly, American Graphics Awards, PRO-COMM, Healthcare Advertising Awards, Hermes and AdTech, among others.